Sonia Kruger praises newly launched anti-ageing ice mask for smoothing out her skin in 30 minutes

Australian clinically-proven skincare brand freezeframe has just released its “amazing” 48-hour Wrinkle Freeze Ice Roller Mask to the public — and Channel 7 presenter Sonia Kruger is a big fan.

The brand has launched a fresh category into its range that combines breakthrough technology with a built-in ice roller for up to 82 per cent smoother skin in just 30 minutes.

And with more than three times the concentrated dose of its signature wrinkle freezing peptides, customers will see instantly smoother skin that lasts for up to 48 hours.

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The refreshing coconut water mask, which is $69, is jam-packed with wrinkle-freezing peptides at levels never seen before to provide an overall “smoothing” effect.

But the effect doesn’t fade away in a few hours — the results get even better with up to 90 per cent wrinkle smoothing 24 hours after you wash the mask off.

It can be used two to three times a week for long term wrinkle smoothing and is available at Chemist Warehouse and Priceline.

“When I need to look my best, no matter how crazy my schedule is, I know that I can get my skin back to its smooth and glowing best in 30 minutes with the 48 Hour Wrinkle Freeze,” Sonia said of the design.

Founder of freezeframe, Sonia Amoroso, started the brand in 2009.

“Female empowerment is central to the freezeframe mission and it’s the reason I created the 48 Hour Wrinkle Freeze,” she said.

“This groundbreaking product blends breakthrough wrinkle freezing peptides with hydrating coconut water, and our world first ice-roller applicator to provide a dramatic instant skin smoothing that lasts for up to 48 hours.

“I am so thrilled to introduce a product to our range that can boost confidence and leave you glowing in just 30 minutes.”

Amoroso partnered with Sonia because the two share a mutual goal of empowering women and helping them to lead better lives.

“Obviously, Sonia is beautiful, but this campaign is about more than that. We want to send a message that we should never be judged or defined by our age,” Amoroso continued.

“Unfortunately, women can sometimes be unwittingly creating a dialogue of age bias. We want to change that dialogue.

“We should all strive to be the best versions of ourselves, and age has nothing whatsoever to do with it.

“Sonia is living proof that women don’t need to become invisible as they get older.

“So let’s stop judging or defining what is expected at any given age and let’s support each other to feel confident as women.”

To shop the new product, head to the freezeframe website here.